Websites, Brand & Content
Social Engine
add-on, from plus 3,500 dollars
- Lite · Outbound Starter — +$3,500 (+$2,500 with the Blog Engine)
- Tier 1 · Content + Posting — +$5,500 (+$3,500 with the Blog Engine)
- Tier 1 Plus · Content + Posting + Paid Ads — +$8,500 (+$6,500 with the Blog Engine)
- Tier 2 · Content + Posting + Inbound — +$10,500 (+$8,500 with the Blog Engine)
- Tier 2 Plus · Inbound + Paid Ads — +$13,500 (+$11,500 with the Blog Engine)
Managed on-ramp
+$1,500 one-off — We run the whole loop for you for the first six weeks or so — posting, tuning, minding ads and inbound — then hand you the keys with training. It ends by design; you're not signing up to anything ongoing.
Pay once, or spread any tier over 12 monthly instalments — see the comparison below.
An automated social loop wired into your site — bought once and owned outright, with no lock-in and no per-lead fees. Five tiers scale from a stripped Lite starter, through full posting with organic targeting, assisted paid ads, and inbound handling for DMs and comments. It drafts, you approve; nothing posts, sends, or spends without your tick.
What every tier includes
Branded profiles set up
Your nominated platforms set up and branded consistently with the site — profile and cover images, bios, and links, all matching.
Automated posting loop
The same draft→approve→schedule loop that runs this site's /insights feed, pointed at your socials: an agent drafts each post in your brand voice from a topic queue you control.
You approve, then it posts itself
Posts queue and publish on a schedule you set. Each one waits for your tick (SMS or Slack) before it goes out — or you can let a trusted category auto-post once you're happy. Nothing posts on an unchecked pass unless you choose that.
Own it, don't rent it
The loop, the queue, and the connected accounts are yours — no 12-month lock-in, no per-seat licence, and no per-lead or per-call fees. Pay once, or spread it over 12 monthly instalments.
The tiers
Lite · Outbound Starter
+$3,500(+$2,500 with Blog Engine)
A stripped-back way in: the posting loop on one or two platforms with a lighter cadence, outbound only (it publishes, it doesn't watch your inbox). Upgrade to any tier later and what you paid is credited.
The posting loop (base)
Everything in "What every tier includes" above: branded profiles, the draft→approve→schedule loop, post-on-your-approval, and owning it outright — here on one or two platforms at a lighter cadence.
One or two platforms
A fenced starter — posting to one or two nominated platforms on a lighter schedule, so a smaller operation can start consistent without the full build.
Upgrade credit
When you step up to any higher tier, what you paid for Lite is credited — so starting small never costs you extra.
Start small: what you pay here is credited in full when you step up to any higher tier. With the Blog Engine it's +$2,500 (the shared posting loop already ships with that build).
Tier 1 · Content + Posting
+$5,500(+$3,500 with Blog Engine)
The full posting loop across Facebook, Instagram, LinkedIn and X, with organic targeting. Outbound only — it publishes, it doesn't watch your inbox and doesn't run paid ads (add those with Tier 1 Plus or Tier 2).
The posting loop (base)
Everything in "What every tier includes" above — branded profiles, the draft→approve→schedule loop, post-on-your-approval, and owning it outright — across all four platforms (Facebook, Instagram, LinkedIn and X).
Organic targeting
Best-time scheduling, hashtag and keyword sets, location tags, first-comment SEO, and captions tailored per platform — so each post has the best chance of being seen, without paying to boost it.
Outbound only — it publishes, it doesn't watch your inbox. Add paid ads (Tier 1 Plus) or inbound handling (Tier 2) when you're ready. With the Blog Engine it's +$3,500.
Tier 1 Plus · Content + Posting + Paid Ads
+$8,500(+$6,500 with Blog Engine)
Everything in Tier 1 — full posting with organic targeting — plus assisted paid-ads management: the Engine drafts the ad, audience and budget; you approve it; it launches; you get plain reporting. Nothing spends without your tick. No inbound handling (that's Tier 2).
Everything in Tier 1
The full posting loop across all four platforms plus organic targeting (see the Tier 1 detail below) — this tier adds paid ads on top.
Organic targeting
Best-time scheduling, hashtag and keyword sets, location tags, first-comment SEO, and captions tailored per platform — so each post has the best chance of being seen, without paying to boost it.
Assisted ad campaigns
The Engine drafts ad creative, targeting and budget in your brand voice. You approve each campaign in the Control Panel — approving is what launches it — and spend guardrails cap your exposure. No autonomous spend, ever.
Performance reporting
Live ad performance — spend, reach, and return (ROAS/CPA) — is pulled back into your Control Panel so you can see what's working. Your ad budget stays on your own account; we set it up, we never mark it up.
Your ad budget stays on your own account — we set it up, never mark it up — and nothing spends without your tick. No inbound handling (that's Tier 2). With the Blog Engine it's +$6,500.
Tier 2 · Content + Posting + Inbound
+$10,500(+$8,500 with Blog Engine)
Everything in Tier 1 — full posting with organic targeting — plus inbound handling: incoming DMs and comments are read, moderated, and drafted for your approval, a two-way channel without a person minding the feed all day. No paid ads (add those with Tier 2 Plus).
Everything in Tier 1
The full posting loop across all four platforms plus organic targeting — this tier adds inbound handling on top.
Organic targeting
Best-time scheduling, hashtag and keyword sets, location tags, first-comment SEO, and captions tailored per platform — so each post has the best chance of being seen, without paying to boost it.
Inbound DM + comment capture
On Facebook and Instagram the Engine reads incoming DMs and comments via webhooks; on LinkedIn it handles comments on your company posts (LinkedIn keeps its inbox closed to tools, so that part is comments only). Everything is pulled into one queue and sorted into categories you define.
Comment moderation
Reply publicly, hide, delete, like, and apply your keyword rules — plus a one-off private reply to a commenter within the platform's 7-day limit.
Routing + escalation
Messages that need a person — an unhappy customer, a real sales lead, anything sensitive — are escalated to you rather than auto-answered. Direct messages have a strict platform reply window; the only way it's extended is to route the conversation to a real person.
Callback capture (the only auto-reply)
You can set a few simple questions to capture someone's details for a call back; those details are sent straight to you by text or WhatsApp so you respond personally. That's the only thing that ever answers on its own — everything is logged to your audit trail.
Handles social inbound only (DMs + comments). For back-office email and quote triage that isn't tied to your socials, see the Inbox & Quote Triage pack under AI & Automation. No paid ads (add those with Tier 2 Plus). With the Blog Engine it's +$8,500.
Tier 2 Plus · Inbound + Paid Ads
+$13,500(+$11,500 with Blog Engine)
The lot: full posting with organic targeting, inbound handling for DMs and comments, and assisted paid-ads management — all on your approval, one loop, one Control Panel, one audit trail. Still bought once and owned outright; still nothing posts, sends or spends without your tick.
Everything in Tier 1
The full posting loop across all four platforms plus organic targeting — the base this tier builds on.
Organic targeting
Best-time scheduling, hashtag and keyword sets, location tags, first-comment SEO, and captions tailored per platform — so each post has the best chance of being seen, without paying to boost it.
Inbound DM + comment capture
On Facebook and Instagram the Engine reads incoming DMs and comments via webhooks; on LinkedIn it handles comments on your company posts (LinkedIn keeps its inbox closed to tools, so that part is comments only). Everything is pulled into one queue and sorted into categories you define.
Comment moderation
Reply publicly, hide, delete, like, and apply your keyword rules — plus a one-off private reply to a commenter within the platform's 7-day limit.
Routing + escalation
Messages that need a person — an unhappy customer, a real sales lead, anything sensitive — are escalated to you rather than auto-answered. Direct messages have a strict platform reply window; the only way it's extended is to route the conversation to a real person.
Callback capture (the only auto-reply)
You can set a few simple questions to capture someone's details for a call back; those details are sent straight to you by text or WhatsApp so you respond personally. That's the only thing that ever answers on its own — everything is logged to your audit trail.
Assisted ad campaigns
The Engine drafts ad creative, targeting and budget in your brand voice. You approve each campaign in the Control Panel — approving is what launches it — and spend guardrails cap your exposure. No autonomous spend, ever.
Performance reporting
Live ad performance — spend, reach, and return (ROAS/CPA) — is pulled back into your Control Panel so you can see what's working. Your ad budget stays on your own account; we set it up, we never mark it up.
The full stack — one loop, one Control Panel, one audit trail. Social inbound only; back-office email and quote triage is the Inbox & Quote Triage pack under AI & Automation. With the Blog Engine it's +$11,500.
Own it vs rent it — pay once, don’t rent forever
Most social-management services charge a small setup fee, then a monthly retainer and often a fee for every lead or conversion — for as long as you stay, and you own nothing at the end. The Social Engine is bought once and yours to keep. Adjust the figures below to your situation.
Pay once, or over 12 months: Don't let the one-off number put you off — you don't need it all up front. Spread any tier over 12 monthly instalments and at the end it's yours to keep. That’s roughly $292/mo on the entry tier, and nothing after month twelve.
- Their scheme, first year
- $13,100
- Social Engine, once
- $3,500
- You're ahead by
- month 3
Illustrative only — their figures vary, and a per-conversion fee keeps climbing the more you sell. After the crossover you keep paying nothing (or a flat, cancel-anytime Social Care plan if you want it), and you own the accounts, the queue, and the loop outright.
If you’d rather not run it yourself
Optional, and never required — you own and run the Engine yourself. Social Care is a flat monthly fee, cancel any time, with no per-lead or per-call fees, and you keep the accounts. Ad spend and text/WhatsApp fees are billed to you directly.
Managed on-ramp
+$1,500one-off
We run the whole loop for you for the first six weeks or so — posting, tuning, minding ads and inbound — then hand you the keys with training. It ends by design; you're not signing up to anything ongoing.
Social Care (optional, cancel anytime)
- Monitor — $250/mo Inbound-window and moderation monitoring, escalation triage, and a monthly digest.
- Ads — $450/mo Paid-ads pacing, spend guardrails, ROAS/CPA reporting, and creative-refresh drafts for your approval.
- Full — $600/mo Both — inbound monitoring and paid-ads management together.
Every tier is bought once and owned outright — no lock-in, no per-lead or per-call fees — and each is $2,000 cheaper if you also buy the Blog Engine (Lite $1,000 cheaper), because that build already includes the shared draft→approve→schedule loop, so you're only paying for the social side. Each tier's scope, price and specifics are on its card above; the pay-over-time comparison and the managed on-ramp and Social Care options are below.
Book a free 30-min call
No discovery fee, no obligation. We'll confirm this fits your business before anything starts — and if it's genuinely bespoke, we'll say so.
Not sure it's an exact fit? The intake form takes a few minutes and lets us see your needs before we talk — even if they sit a little outside the packaged scope.