The engine is what we lead with: a fortnightly content loop (the Blog Engine) and a social loop (the Social Engine) that draft in your voice from a queue you control and publish only on your approval. Both attach to a fixed-price site that ships with the full Brand Pack and an SEO/OG/AEO baseline as standard. This site runs on that engine — every post on our insights page was drafted by the loop and approved by a person. AU-hosted, no 12-month lock-in.
The Neurastruct Method: structure-first, human-reviewed, audit-ready — AU-hosted, every line reviewed before it goes out.
The Authority Site is the fixed-price build. The Blog Engine and Social Engine are one-off add-ons — a content loop, a social loop, or both — not monthly retainers.
$7,500
A fixed-price, multi-page build — schema-driven and safe for non-technical staff to edit — with the full Brand Pack and the SEO, structured-data and AEO baseline included. Built ready for the Blog Engine to drop straight in.
+$3,000
The content loop as an add-on: a fortnightly content loop that drafts blog posts in your brand voice from a topic queue you control and publishes to your /insights blog on your approval. The same loop this site runs on.
from +$4,500
The social loop, two tiers. Tier 1 (Content + Posting, +$4,500) drafts and publishes on your approval. Tier 2 (Content + Posting + Inbound, +$7,500) also reads, sorts, and drafts replies to incoming DMs and comments. Each tier is $2,000 cheaper alongside the Blog Engine.
Two illustrative builds. Both are pattern walkthroughs, not deployed case studies — the second one generalises the content-loop pattern we're building for SlabLogic, launching soon.
Example workflow — based on the pattern that built the Neurastruct site itself.
The problem. A two-truck plumbing operation gets jobs from word of mouth and Google. The website is a 2018 WordPress build that loads slowly, doesn't book jobs, and the 'Contact Us' form goes to an old email. Social presence is sporadic — the owner means to post the good end-of-day photos but it's the last thing before dinner, so it doesn't happen.
What we'd build. A fast Next.js landing site (the same stack this page is built on) with a real booking flow that drops into the existing scheduling tool. Plus a social-automation agent that watches a shared folder on the owner's phone — when an end-of-job photo lands in the folder, the agent drafts a post (caption, hashtags, location tag), shows it to the owner via SMS, and posts to Instagram/LinkedIn/Facebook on approval. The owner taps 'send' instead of writing a post.
Realistic outcome. Bookings flow without manual triage; social presence becomes consistent without becoming a second job. The owner stops apologising to their accountant about not posting.
Example workflow — generalising the content-loop pattern from SlabLogic, our vertical SaaS launching soon.
The problem. A 5-person business consultancy needs to look credible to enterprise buyers. Their current site is a 2-page Wix that says 'consultancy' and lists three services. LinkedIn is where the work actually comes from, but writing a thoughtful post every week is the first thing dropped when a client emergency hits. Three months of silence and the leads dry up.
What we'd build. A proper authority site — multi-page, schema-driven, fast — with a built-in /insights section. Plus an agent that watches the firm's /insights posts and drafts a LinkedIn version of each one (with a different opening, a different angle, scheduled for Tuesday 9am AEST). The partners review and approve in a single click, and it posts on their tick.
Realistic outcome. The firm publishes consistently. LinkedIn stops being an emergency-driven channel. The site stops looking like a placeholder.
Attach-ons
The engine is what we lead with. A site or a store is an attach-on for clients we're already serving — named price, named scope, and you own the result outright. The full Brand Pack and the SEO/OG/AEO baseline are included in every build.
Starter Site $5,500 (up to 5 pages, full Brand Pack and SEO/OG/AEO baseline included). Authority Site $7,500 (multi-page, schema-driven, Brand Pack and SEO/OG/AEO included). Ecommerce Store from $9,500 (your own Stripe or merchant checkout; Brand Pack included). Blog Engine +$3,000. Bookings module +$2,000. Social Engine — Tier 1 Content + Posting +$4,500, Tier 2 Content + Posting + Inbound +$7,500 (each $2,000 cheaper with the Blog Engine). Brand Pack $1,500 standalone (already included in every site build).
Keep it running
Once a site is live it needs somewhere to live, a domain that renews on time, and business email that actually delivers. We run all three through VentraIP — Australian-owned hosting, domains and email — on a managed, not resold basis: the account stays under your name and your card, you see the supplier invoice, and Neurastruct charges a flat monthly management fee with no reseller markup.
The managed-hosting packs are the Hosting & Care tiers: Caretaker ($150/mo) keeps hosting, SSL and DNS healthy; Steward ($250/mo) adds active business email management and .com.au renewal handling; Concierge ($450/mo) adds monthly content and SEO health checks. You can fire us tomorrow and the infrastructure stays exactly where it is.
Things we deliberately don't sell — so you know what to expect.
The first consultation is free and takes 30 minutes. You'll leave with a sharper sense of whether the Authority Site, the Blog Engine or the Social Engine fits, and what the engine could realistically take off your plate.
One capability: fixed-price websites, the content and social engines that keep them alive, and the Brand Pack. Start with a Starter Site, step up to the Authority Site, or Ecommerce for a store — then attach the Blog Engine, Bookings or the Social Engine as modules. Every build includes the full Brand Pack and an SEO, structured-data and AEO baseline at no extra cost. The Best for line on each card tells you which fits.
5,500 dollars
Ships in 2–3 weeks
A clean, fast, mobile-first site that says who you are, what you do, and how to reach you — and gets you findable in local search. The full Brand Pack and the SEO, structured-data and AEO baseline are included. Add Bookings, the Blog Engine or the Social Engine as modules, or step up to the Authority Site for a bigger multi-page build.
Best for: Sole traders, mum-and-dad operations, and small trades businesses that need to look real online and turn up when locals search.
Home plus up to four supporting pages (services, about, contact, and one more), built mobile-first on fast Next.js so the small screen is never an afterthought.
Every build ships search-ready: page titles and meta descriptions, structured data (JSON-LD schema), auto-generated Open Graph preview images for when a link is shared, and sitemap and robots config — the difference between invisible to Google and discoverable. On top of that, AEO (answer-engine optimisation): the content and schema are structured so AI answer engines — ChatGPT, Perplexity, Google's AI Overviews, Gemini — can read your pages and cite you correctly, not skip past you. Not a deep SEO campaign; the baseline that gets you found and quoted for your own name and trade.
A working contact form that lands somewhere you actually read, plus Google Business Profile set up so you appear in local map results.
The complete identity kit ships with this build at no extra cost: logo variations for print, signage and vehicle wrap; a short usage-guidelines document; additional lockups; stationery and collateral templates; and every export file a printer or signwriter asks for. The same $1,500 Brand Pack sold standalone — folded in here so the site and everything around it match.
The site is yours — no per-seat licence, no lock-in. Hosting and maintenance are optional (see Hosting & Care), not a condition of getting the site.
Pairs with: Hosting & Care — Caretaker ($150/mo) to keep hosting, SSL and DNS healthy.
7,500 dollars
Ships in 4–6 weeks
A multi-page, schema-driven authority site — the same stack this site runs on. Full Brand Pack and the SEO, structured-data and AEO baseline included. Add the Blog Engine to turn it into a publishing platform, and the Social Engine to keep your socials moving.
Best for: Authority-driven businesses — consultancies, allied health, professional services — that win work on credibility and need a proper multi-page site that's safe for non-technical staff to update. Add the Blog Engine if you also want it publishing without it becoming a second job; for a transactional site, start with a Starter Site and add the modules you need.
Page content lives in one structured file, not hand-typed HTML. Add a service page by adding a section; layout, navigation, and Google's signals update themselves. Non-technical staff can update copy safely — the difference between maintaining one site for years and rebuilding every couple of years.
Every build ships search-ready: page titles and meta descriptions, structured data (JSON-LD schema), auto-generated Open Graph preview images for when a link is shared, and sitemap and robots config — the difference between invisible to Google and discoverable. On top of that, AEO (answer-engine optimisation): the content and schema are structured so AI answer engines — ChatGPT, Perplexity, Google's AI Overviews, Gemini — can read your pages and cite you correctly, not skip past you. Not a deep SEO campaign; the baseline that gets you found and quoted for your own name and trade.
The site is built so the Blog Engine drops straight in: an /insights section, the schema, and the OG-image automation are already wired, so adding the publishing loop later is a module, not a rebuild.
The complete identity kit ships with this build at no extra cost: logo variations for print, signage and vehicle wrap; a short usage-guidelines document; additional lockups; stationery and collateral templates; and every export file a printer or signwriter asks for. The same $1,500 Brand Pack sold standalone — folded in here so the site and everything around it match.
Pairs with: The Blog Engine (+$3,000) to add a fortnightly publishing loop, and the Social Engine to auto-post on your approval.
from 9,500 dollars
Ships in 4–6 weeks
A real online store on a platform you own and can leave — not a locked template you rent forever.
Best for: Product businesses ready to sell online whose needs go past what an off-the-shelf store covers.
Mobile-first storefront with up to 50 products loaded, including variants and basic inventory. Product count and variants move the price — you get the fixed number at scoping once we know what you're selling.
Checkout, payment, and shipping configured against your accounts. You hold the merchant and carrier accounts in your business name — we don't handle your financial credentials.
Every build ships search-ready: page titles and meta descriptions, structured data (JSON-LD schema), auto-generated Open Graph preview images for when a link is shared, and sitemap and robots config — the difference between invisible to Google and discoverable. On top of that, AEO (answer-engine optimisation): the content and schema are structured so AI answer engines — ChatGPT, Perplexity, Google's AI Overviews, Gemini — can read your pages and cite you correctly, not skip past you. Not a deep SEO campaign; the baseline that gets you found and quoted for your own name and trade.
The store is yours — source and data transfer at handover, no vendor lock-in.
The complete identity kit ships with this build at no extra cost: logo variations for print, signage and vehicle wrap; a short usage-guidelines document; additional lockups; stationery and collateral templates; and every export file a printer or signwriter asks for. The same $1,500 Brand Pack sold standalone — folded in here so the site and everything around it match.
Honest note: if an off-the-shelf Shopify or Squarespace store genuinely covers what you need, we'll tell you at the free call and point you at it rather than sell you a build you don't need. A custom store earns its cost when it has to do something the templates can't. (Consistent with the "what's outside scope" posture on the rest of the site — we don't reinvent the wheel.)
Attach these to any site instead of stepping up a whole tier: the Blog Engine publishing loop, online Bookings, or the two-tier Social Engine.
add-on, plus 2,000 dollars
Add online booking to a site — customers book themselves in instead of playing phone tag.
Cal.com (default) or your existing scheduler wired into the primary call-to-action — calendar, availability rules, and automated confirmations and reminders. Includes a /thank-you page for tracking.
Take a deposit or full payment at the time of booking if you want it. You connect your own Stripe or equivalent account, in your business name — we don't handle your financial credentials.
The merchant account is yours (Stripe or equivalent, in your business name). We walk you through connecting it; we don't create or hold it.
Full detailsadd-on, plus 3,000 dollars
The content engine as a bolt-on: a fortnightly publishing loop that drafts blog posts in your brand voice from a topic queue you control and publishes to an /insights blog on your approval. The same loop that runs this site.
A publishing loop on a fortnightly schedule: an agent drafts a post in your brand voice from a topic queue you control, opens it for your review, and publishes on your tick. The same loop that runs the Neurastruct /insights feed.
You hold the queue. Add, reorder, or drop topics whenever you like — the loop drafts against what's next, so the site keeps publishing on the subjects you actually want to be found for.
A schema-driven blog section wired into your site, with structured data and auto-generated OG preview images per post, so each piece is findable and looks deliberate when shared.
Nothing publishes until you approve it. Each draft waits for your tick — the loop drafts, you keep the final call.
The loop, the queue, and the content are yours — no 12-month lock-in, no per-seat licence.
Included with the Authority Site's plumbing (the /insights section and schema ship ready for it), so adding it to an Authority Site is dropping in the loop, not a rebuild. Also attaches to a Starter Site.
Full detailsadd-on, from plus 4,500 dollars
An automated social loop wired into your site. Tier 1 drafts posts in your brand voice from a queue you control and publishes on your approval. Tier 2 adds inbound handling — incoming DMs and comments read, sorted, and drafted for your approval, so the channel is two-way without eating your day.
Your nominated platforms set up and branded consistently with the site — profile and cover images, bios, and links, all matching.
The same draft→approve→schedule loop that runs this site's /insights feed, pointed at your socials: an agent drafts each post in your brand voice from a topic queue you control.
Posts queue and publish on a schedule you set. Each one waits for your tick (SMS or Slack) before it goes out — or you can let a trusted category auto-post once you're happy. Nothing posts on an unchecked pass unless you choose that.
The loop, the queue, and the connected accounts are yours — no 12-month lock-in, no per-seat licence.
Two one-off tiers. Tier 1 (Content + Posting) is +$4,500; Tier 2 (adds inbound DM + comment handling) is +$7,500. Add the Blog Engine and each tier is $2,000 cheaper (+$2,500 / +$5,500) — that build already includes the shared draft→approve→schedule loop, so you're only paying for the social side. Tier 2 handles social inbound only; for standalone back-office email and quote triage that isn't tied to a site, that's the Inbox & Quote Triage pack under AI & Automation.
Full detailsOne brand product, one price. The Brand Pack is the full identity — logo variations, usage guidelines, lockups, and print/signage-ready files. It's included at no extra cost in every site build, or bought on its own if you already have a site.
1,500 dollars
Ships in 1–2 weeks
A complete, consistent brand identity kit — logo variations, usage guidelines, lockups, and print- and signage-ready export files. Included at no extra cost in every site build (Starter Site, Authority Site and Ecommerce); or bought on its own when you already have a site.
You've got a logo and a site, but no proper asset set — so every printer, signwriter, and future designer starts from scratch, and your brand drifts a little every time.
A complete, consistent identity kit: logo variations for print, signage, and vehicle wrap; a short usage-guidelines document; additional lockups; and stationery and collateral templates. Everything exported in the formats a printer or signwriter actually asks for.
Primary, secondary, mono, and reversed treatments, plus the lockups you need for print, signage, and vehicle wrap — sized and spaced correctly for each use, not one file stretched to fit everything.
A short, practical guide — colours (hex, RGB, CMYK, and Pantone where it matters for print), type, spacing, and do/don't examples — so anyone producing anything in your name can match it without asking.
Horizontal, stacked, and icon-only versions for the places the primary logo doesn't fit — app icons, favicons, social avatars, stamps.
Editable templates for the everyday items — letterhead, email signature, invoice header, business card — in your identity, ready to hand to a printer.
Vector (SVG, EPS, PDF) and raster (PNG transparent and solid, JPG) across the full set, organised so you can find the right file without opening five folders.
One brand product, one price. Buy it standalone when you already have a site, or get it included at no extra cost with every site build.
Upgrade path: Included at no extra cost in every site build (Starter Site, Authority Site and Ecommerce); or bought standalone when you already have a site and just want the identity done properly.
